If self-publishing wasn't getting respect before, it should now. JK Rowling will self-publish her Harry Potter books in eBook format. Rowling will initially sell the eBooks on her new site, Pottermore, instead of using e-tailers like Amazon.com.
I visited the Pottermore website (which doesn't officially open until October) and watched JK Rowling's video. It sounds like her eBooks will be more than just digital reproductions of the printed books. There will be some level of interactivity with the readers. This could open up new possibilities for other authors and platforms to consider if it proves successful for Rowling.